Dentalum partners up with Amir Pirhayati and Maziar Nekoui through the acquisition of Estetikcenter Göteborg AB. Dentalum thereby consists of 20 clinics in seven regions in Sweden.

On November 30, 2021, Dentalum enters a partnership with Amir Pirhayati and Maziar Nekoui. Estetikcenter Göteborg was founded in Gothenburg in 2018 and since 2021 Estetikcenter is locally present also in Stockholm. The clinics offer all type of general dentistry, but the clinics’ niche is non-prep veneers that are applied without the need of grinding the tooth enamel.

  • We have been discussing with Dentalum for quite some time and it feels good that we have reached an agreement. Dentalum’s strategy appeals to us who are in the middle of our careers, and it feels exciting to be a part of Dentalum's continued journey. It’s particularly fun to be able to offer something that is not currently provided to patients within Dentalum through our non-prep veneers, say the founders of Estetikcenter Göteborg, Amir Pirhayati and Maziar Nekoui.
  • Amir and Maziar represents high quality and their good reputation is something that we further want to develop with them. Estetikcenter’s unique veneers is a strong complement to Dentalum's existing patient offering and it feels fantastic to be able to expand the competence within our group. It will be an exciting journey together with two successful and talented entrepreneurs, says the CEO of Dentalum, Max Dorthé Ladow.

For more information, please contact:

Max Dorthé Ladow, CEO and co-founder, +46 709 85 97 83, [email protected] 
Marcus Ladow, Head of M&A and co-founder, +46 763 45 80 80, [email protected]


Dentalum Operations AB (publ) is a fast-growing dental service organisation focusing on acquiring profitable and sustainable dental clinics in the Nordics. Dentalum’s philosophy is built on local identity, where the clinic owners continue as entrepreneurs operating the clinics with a high degree of independence post-acquisition. Dentalum’s goal is to build a world class organisation by creating a strong corporate culture, positive work environment and growth opportunities which motivate and engage our coworkers to provide the highest quality of care and a remarkable service to our patients. For more information, please visit